Summary of Website Journeys

Below is a summary of what we found when checking the rsid report suite looking at data from start_date to end_date

Note: The raw data for everything that follows is available in [this Google Sheet].

This is an R Markdown document. Markdown is a simple formatting syntax for authoring HTML, PDF, and MS Word documents. For more details on using R Markdown see http://rmarkdown.rstudio.com.

Journeys in Detail

ggplotly(c1)
ggplotly(r1)
ggplotly(top10)
ggplotly(bot10)
top10 + bot10

ggplotly(highlow_count)
ggplotly(sl1)
ggplotly(sl2)
ggplotly(sl3)

The following are some highlights.

Entry Journeys/Inbound Journeys

How are Entry journeys affected by the changes

Search Rankings

Research Visits

Conversion Rates (All Funnels)

Compare Benchmarks

Number of sessions per user

New vs. returning users

Pages per session

Average page time

Organic traffic

Devices

Device journeys and any gaps

Journey Category

Journeys grouped by their category and measures

Baseline Summary

Below is a summary of the website journeys looking at data from 2021-08-08 to 2022-02-03. This table is sorted by the difference between the baseline and the new site baseline difference percentage. Higher performing new journeys should come to the top while worst performing journeys should be at the bottom.

Journey Name Baseline Visits New Site Visits Avg. % Visits Diff.
Commercial: Shop Checkout Steps 1-4 354 589 66.4%
Shop Entry 4382 5282 20.5%
Holidays Entry 2487 2972 19.5%
Home to Shop 1545 1709 10.6%
Home to Donate Form 129 119 -7.8%
Members Area Entry 1333 1232 -7.6%
Days Out to Property Page 6129 2769 -54.8%
Home to Days Out 8395 4001 -52.3%
Home to Search Results 6239 3061 -50.9%
Days Out to Places Map 5835 2998 -48.6%
Days Out Entry 2696 1425 -47.1%
Days Out to Places Search 15016 8056 -46.4%
Homepage Entry 24774 14347 -42.1%
ALL Social 1810 1735 -4.1%
ALL Tablet 13455 8566 -36.3%
ALL Repeat Visitors 92967 60337 -35.1%
Home to Join 3489 2266 -35.1%
ALL Android 55716 37186 -33.3%
ALL Direct Traffic 24502 16807 -31.4%
ALL Natural Search 122427 84708 -30.8%
ALL Main Site 172658 120070 -30.5%
ALL Mobile 124844 87367 -30.0%
ALL Visits 186970 131088 -29.9%
ALL Apple iOS 82559 58676 -28.9%
ALL SEO 119310 84889 -28.9%
Home to Art 256 182 -28.9%
Home to Our Cause 560 399 -28.8%
ALL PPC 17999 12886 -28.4%
ALL Holidays 11184 8042 -28.1%
ALL Desktop 48638 35135 -27.8%
Home to Holidays 1074 777 -27.7%
Home to Support 344 250 -27.3%
ALL Affiliates 1759 1299 -26.2%
Join Us Entry 14257 10528 -26.2%
ALL New Visitors 94003 70751 -24.7%
ALL Email 11162 8591 -23.0%
ALL Paid Social 3233 2499 -22.7%
ALL Shop 8820 7762 -12.0%

Baseline Detailed View By Journey

Below is the detail behind each journey and main traffic metrics for each journey.

Journey Name Journey Type Visits Avg. Page Views Avg. UV Avg. Bounces Avg. Avg. Time on Site Avg. % New Visits Avg. % Repeat Visits Avg New Visits Avg. Repeat Visits
ALL Affiliates pre 1759 7326 1568 512 365 53.5% 46.4% 959 799
ALL Affiliates post 1299 5957 1153 370 377 56.0% 44.0% 732 567
ALL Android pre 55716 171345 48205 21990 287 42.6% 57.4% 23626 32091
ALL Android post 37186 119345 32738 15099 273 48.9% 51.1% 18120 19065
ALL Apple iOS pre 82559 245379 69525 34302 277 63.0% 37.0% 51822 30738
ALL Apple iOS post 58676 181102 49691 25022 266 66.3% 33.7% 38827 19849
ALL Desktop pre 48638 218829 43266 15090 386 55.1% 44.9% 26756 21880
ALL Desktop post 35135 157157 31537 11807 369 60.1% 39.9% 21063 14070
ALL Direct Traffic pre 24502 76925 21323 9464 272 64.1% 35.9% 15719 8780
ALL Direct Traffic post 16807 53493 14665 7025 269 66.2% 33.8% 11177 5629
ALL Email pre 11162 43348 10012 4095 307 39.0% 61.0% 5453 5708
ALL Email post 8591 32002 7643 3249 301 42.0% 58.0% 4267 4323
ALL Holidays pre 11184 44274 10079 3233 358 55.4% 44.6% 6230 4954
ALL Holidays post 8042 35932 7141 2312 394 58.2% 41.8% 4700 3342
ALL Main Site pre 172658 541355 148811 66073 295 54.9% 45.1% 94441 78224
ALL Main Site post 120070 375838 104765 47866 272 59.9% 40.1% 71850 48224
ALL Mobile pre 124844 364080 105794 51761 269 55.0% 45.0% 68457 56389
ALL Mobile post 87367 266483 74781 37071 259 59.7% 40.3% 52009 35357
ALL Natural Search pre 122427 418670 105232 44181 327 51.9% 48.1% 63314 59117
ALL Natural Search post 84708 295781 73713 32402 309 58.1% 41.9% 49094 35616
ALL New Visitors pre 94003 322288 94003 32995 277 99.9% 0.1% 93894 102
ALL New Visitors post 70751 250154 70751 25426 266 99.9% 0.1% 70683 63
ALL Paid Social pre 3233 6902 3123 1930 194 70.8% 29.2% 2303 930
ALL Paid Social post 2499 5556 2425 1345 185 72.4% 27.6% 1829 670
ALL PPC pre 17999 82810 16268 6769 404 62.0% 38.0% 11168 6831
ALL PPC post 12886 65285 11526 4279 410 63.0% 37.0% 8143 4744
ALL Repeat Visitors pre 92967 313397 76996 38414 351 9.1% 90.9% 8349 84623
ALL Repeat Visitors post 60337 207674 50534 26545 343 12.3% 87.7% 7406 52934
ALL SEO pre 119310 426673 108485 40545 324 60.3% 39.7% 71708 47605
ALL SEO post 84889 315950 77860 29737 306 66.1% 33.9% 56051 28839
ALL Shop pre 8820 49521 8046 2045 281 53.8% 46.2% 4816 4005
ALL Shop post 7762 45675 6999 1757 304 57.7% 42.3% 4487 3276
ALL Social pre 1810 3722 1734 987 184 79.2% 20.8% 1437 373
ALL Social post 1735 4145 1665 867 174 80.4% 19.6% 1405 330
ALL Tablet pre 13455 52675 11960 4546 374 52.0% 48.0% 7007 6446
ALL Tablet post 8566 34125 7718 3085 354 58.3% 41.7% 5001 3565
ALL Visits pre 186970 635685 161003 71409 312 54.8% 45.2% 102243 84725
ALL Visits post 131088 457828 114024 51971 299 59.6% 40.4% 78088 52997
Commercial: Shop Checkout Steps 1-4 pre 354 5058 269 NA NA NA NA NA NA
Commercial: Shop Checkout Steps 1-4 post 589 8170 445 NA NA NA NA NA NA
Days Out Entry pre 2696 16374 1981 638 479 24.0% 76.0% 655 2041
Days Out Entry post 1425 8947 1039 344 465 28.6% 71.4% 414 1011
Days Out to Places Map pre 5835 40744 4455 1265 502 27.3% 72.7% 1616 4219
Days Out to Places Map post 2998 22486 2321 642 492 33.8% 66.2% 1020 1978
Days Out to Places Search pre 15016 106059 11708 3138 487 30.3% 69.7% 4596 10422
Days Out to Places Search post 8056 61023 6356 1670 476 36.3% 63.7% 2945 5111
Days Out to Property Page pre 6129 38948 4852 1165 467 29.0% 71.1% 1813 4317
Days Out to Property Page post 2769 18641 2207 525 451 34.4% 65.6% 957 1813
Holidays Entry pre 2487 14661 1926 607 510 27.2% 72.8% 683 1804
Holidays Entry post 2972 17547 2392 737 494 34.5% 65.6% 1089 1883
Home to Art pre 256 1950 191 49 601 32.0% 68.0% 81 174
Home to Art post 182 1450 134 36 616 36.3% 63.7% 65 117
Home to Days Out pre 8395 59634 6475 1725 500 26.8% 73.2% 2275 6121
Home to Days Out post 4001 30578 3108 817 493 32.5% 67.6% 1304 2697
Home to Donate Form pre 129 817 90 32 542 25.0% 75.0% 32 97
Home to Donate Form post 119 852 80 29 683 25.7% 74.3% 30 89
Home to Holidays pre 1074 8703 778 213 647 23.2% 76.8% 250 824
Home to Holidays post 777 6598 555 158 678 26.7% 73.3% 207 570
Home to Join pre 3489 22295 2579 820 507 30.9% 69.1% 1085 2404
Home to Join post 2266 15100 1679 531 514 35.2% 64.8% 800 1467
Home to Our Cause pre 560 3948 411 117 579 30.4% 69.7% 169 391
Home to Our Cause post 399 2843 287 85 611 33.9% 66.1% 132 267
Home to Search Results pre 6239 39117 4623 1414 481 24.5% 75.5% 1539 4701
Home to Search Results post 3061 20808 2258 686 491 28.9% 71.1% 888 2173
Home to Shop pre 1545 12702 1191 341 502 28.1% 71.9% 438 1107
Home to Shop post 1709 14808 1310 360 507 31.6% 68.4% 553 1156
Home to Support pre 344 2225 257 77 490 25.8% 74.2% 88 255
Home to Support post 250 1803 189 50 560 31.3% 68.7% 77 173
Homepage Entry pre 24774 126034 19248 7846 412 30.6% 69.4% 7609 17167
Homepage Entry post 14347 79099 11217 4554 413 35.5% 64.5% 5094 9253
Join Us Entry pre 14257 72547 11346 3473 380 35.9% 64.1% 5183 9075
Join Us Entry post 10528 54927 8528 2502 369 43.1% 56.9% 4577 5952
Members Area Entry pre 1333 5454 1133 420 439 17.0% 83.0% 336 997
Members Area Entry post 1232 4659 1062 404 426 23.7% 76.3% 416 816
Shop Entry pre 4382 26003 3563 1261 420 25.2% 74.9% 1290 3092
Shop Entry post 5282 32000 4372 1431 414 28.5% 71.5% 1886 3396

Anomaly Analysis By Journey

Below is the count of anomalies detected for each journey, this is sorted by the number detected in the post launch period. Journeys higher up this list will need more investigation than lower journeys.

Journey Name Journey Description No. of Anomalies (Post Launch)
Home to Holidays Homepage to Holidays (Visitor Level) 26
Home to Join Homepage to Join Us (Visitor Level) 24
Home to Support Homepage to Support Us (Visitor Level) 24
Join Us Entry First page of Visit is Join Us (Visitor Level) 22
Days Out Entry First page of Visit is Days Out (Visitor Level) 21
Home to Search Results Homepage to Search Results (Visitor Level) 21
ALL Desktop Device Type = Other (Desktop) 20
Home to Art Homepage to Art & Collections (Visitor Level) 20
Holidays Entry First page of Visit is Holidays (Visitor Level) 19
Home to Donate Form Homepage to Donate Form (Button) (Visitor Level) 19
Days Out to Property Page Days Out to Property Page (Visitor Level) 18
Home to Shop Homepage to Shop (Visitor Level) 18
ALL Direct Traffic Marketing Channel Direct Traffic Visits 17
ALL Repeat Visitors Visit Number > 1 17
Home to Our Cause Homepage to Our Cause (Visitor Level) 17
ALL Tablet Device Type = Tablet 15
Days Out to Places Map Days out to Places Map (Visitor Level) 15
Home to Days Out Homepage to Days Out (Visitor Level) 15
Homepage Entry First page of Visit is Homepage (Visitor Level) 15
ALL Main Site Site Section = Main Site 14
ALL New Visitors Visit Number = 1 14
Days Out to Places Search Days Out to Places Search (Visitor Level) 14
Members Area Entry First page of Visit is Members Area (Visitor Level) 14
ALL Mobile Device Type = Mobile 13
ALL SEO Visits from Search Engines 13
ALL Visits All site visits 13
ALL Apple iOS Operating System = Apple iOS 12
ALL Natural Search Marketing Channel Natural Search Visits 12
ALL Social Marketing Channel Social Visits 12
ALL Android Operating system = Android 11
ALL Shop Site Section = Shop 11
Shop Entry First page of Visit is Shop (Visitor Level) 10
Commercial: Shop Checkout Steps 1-4 Steps 1 to 4 of checkout funnel 9
ALL Email Marketing Channel Email 5
ALL Holidays Site Section = Holidays 5
ALL PPC Marketing Channel Paid Search Visits 5
ALL Paid Social Marketing Channel Paid Social 4
ALL Affiliates Marketing Channel Affiliate Journey 3

Anomaly Plots By Journey

Baseline Dates: 2021-08-08 to 2021-11-05. Launch Dated (Red Line): 2021-11-06 to 2022-02-03.

Journey Forecasts

## Forecast processing completed.

Internal Search Journey

Commercial Funnels

National Trust Shop

Shop daily funnel event stages 1 to 4. Comparison is based on a rolling Sunday to Sunday window. Hover over for fallout details at each stage.

Start: 2022-01-16 to 2022-01-22.

Last 7 days funnel performance Hover over for fallout details at each stage.

Start: 2022-01-23 to 2022-01-29.